Shifting from American Riviera Orchard to As Ever
Meghan Markle has officially rebranded her lifestyle brand from “American Riviera Orchard” to “As Ever,” just two weeks before the launch of her new Netflix series.
This rebranding move aims to expand the brand’s scope beyond products sourced from Santa Barbara, aligning with Meghan’s passion for cooking, gardening, and a mindful lifestyle.
The original brand name, “American Riviera Orchard,” posed several challenges, including geographic limitations and trademark conflicts with similar existing names. These restrictions hindered the brand’s potential growth and product development. By adopting the name “As Ever,” Meghan introduces a more inclusive and globally appealing lifestyle brand, free from regional constraints.
Launching ‘With Love, Meghan’ on Netflix
This rebranding effort coincides with the upcoming launch of Meghan’s Netflix series, “With Love, Meghan,” which is set to premiere on March 4, 2025.
The show will feature Meghan sharing her personal recipes and gardening insights, often joined by celebrity guests. Filmed in a farmhouse near her Montecito residence, the series is designed to inspire viewers to embrace joyful living through food, nature, and wellness-focused practices.
A Rare Look Into Meghan’s Personal Life
As part of the “As Ever” brand launch, Meghan released a rare photograph of her 3-year-old daughter, Princess Lilibet, on the brand’s new website. The image captures a tender and intimate moment between mother and daughter, reflecting Meghan’s commitment to infusing a personal touch into her brand.
Acting Career and New Business Ventures
Beyond her Netflix series, Meghan’s “As Ever” brand is set to expand into a diverse range of premium lifestyle products, including artisanal jams, reflecting her dedication to quality and sustainability.
This product line aligns seamlessly with the themes of her upcoming show, creating a cohesive brand experience for her audience.
FAQ
Why did Meghan Markle rename her brand to “As Ever”?
The rebranding to “As Ever” allows for a broader identity beyond Santa Barbara-sourced products, resolving previous trademark issues and better aligning with Meghan’s long-term vision for her global lifestyle brand.
What will the ‘With Love, Meghan’ Netflix series include?
The series will showcase Meghan’s expertise in cooking and gardening, featuring guest appearances from well-known personalities, all while promoting a joyful and fulfilling lifestyle through engaging and uplifting content.
What does the rebranding mean for product offerings?
The brand’s ethos of quality and sustainability will extend beyond limited-edition products, with an expanded range of artisanal items, such as premium jams and other gourmet essentials.
We’d love to hear your thoughts on Meghan’s brand transformation and upcoming series! Drop your comments below and stay tuned for more updates!
