Meghan Markle has officially rebranded her lifestyle company, changing its name from “American Riviera Orchard” to “As Ever.” This strategic move aligns with the upcoming release of her Netflix series, “With Love, Meghan,” premiering on March 4, 2025. The shift reflects her broader vision and long-term ambitions for the brand.
The Evolution to “As Ever”
In a candid Instagram video posted on February 17, Meghan expressed her excitement about the rebrand. She shared that while “American Riviera Orchard” was a tribute to Santa Barbara, California, where she and Prince Harry reside, the new name “As Ever” embodies a more personal and expansive ethos.
For months, Meghan subtly hinted at this transition by signing her Instagram posts as “As ever, Meghan” or “As ever, M.”
Meghan’s Netflix Series: “With Love, Meghan”
Meghan’s new Netflix series, “With Love, Meghan,” will launch alongside the brand’s rebranding on March 4, 2025.
This eight-episode series will offer an intimate look into Meghan’s interests, including:
- Cooking
- Gardening
- Entertaining
Filmed in Montecito, California, the show features Meghan engaging in various activities with friends and special guests, encouraging viewers to embrace and appreciate life’s simple joys.
Products Offered Under “As Ever”
The “As Ever” brand will feature a diverse range of products inspired by Meghan’s lifestyle and interests:
🍓 Food & Culinary
- Homemade Jams – Particularly the popular strawberry jam
- Artisanal Honey – Sourced from local beekeepers
🍷 Beverages
- Signature Rosé Wine – A nod to Meghan’s refined taste in premium wines
🏡 Home & Garden
- Curated Home Goods
- Gardening Tools & Accessories
- Stylish Home Décor Items
These offerings reflect a minimalist yet sophisticated lifestyle, emphasizing quality and elegance.
The Rebranding Journey: Challenges & Triumphs
The transition from “American Riviera Orchard” to “As Ever” was not without hurdles. Trademark disputes surrounding the original name forced Meghan to rethink her brand’s identity.
In her announcement, she acknowledged these legal challenges but expressed gratitude for the unwavering support she received throughout the rebranding process. This experience highlights her resilience and authenticity in her entrepreneurial journey.
Frequently Asked Questions (FAQ)
❓ Why Did Meghan Markle Change the Brand Name?
The previous name, “American Riviera Orchard,” faced trademark issues and was geographically limiting. The new name, “As Ever,” represents a more versatile and personal vision.
❓ What Products Will “As Ever” Offer?
The brand will feature:
✔ Homemade jams
✔ Artisanal honeys
✔ Signature rosé wine
✔ Curated home and garden products
❓ When Will “With Love, Meghan” Premiere on Netflix?
The series is set to release on March 4, 2025.
❓ Will Prince Harry Appear in “With Love, Meghan”?
Yes, Prince Harry is expected to make special appearances in the show, adding to its intimate and personal tone.
❓ How Can I Buy Products from “As Ever”?
Details about product availability and purchasing will be shared on the official “As Ever” website and Meghan’s social media channels.
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